Let’s break the taboo – #AlwaysDiscreet

Sex. Periods. Adult incontinence. Where’s the taboo there? *squints eyes*

It’s the twenty-first century people, it’s OK to talk about these things and let’s be honest, it’s been a long time coming hasn’t it?

So, in the spirit of womankind, sisterhood and girl power, I headed over to the Mondrain Screening Room (that makes it sound like I just sauntered over, I bloody didn’t, I took a 2 1/2 hour train and a taxi I’ll have you know!) to munch on popcorn and pick ‘n’ mix, throw as much prosecco down my neck as humanly possible in less than 2 hours and, most importantly, put my thinking cap on about how women’s health (and today’s topic, incontinence) needs a big ‘ole thrust in to the modern world and have a chat with the lovely ladies over at Always Discreet.

Always Discreet Euston Station

Always Discreet - Mondrian Screening Room

Always Discreet - Mondrian Screening Room Window

Always Discreet Products

So ladies, think back to last month, last week, heck even yesterday…when was the last time you accidentally peed your frillies?

Don’t look shocked, don’t blush (too much!) and don’t tell me porky pies because we’ve all been there (and if you haven’t, you will – one day – pinky promise!)

The stats are hardly surprising – in my opinion anyway.

1 in 3 women in Europe (is the UK still included in these figures? Don’t get me started! *grumbles*) have experienced some degree of urinary incontinence.

And I’ll hold up my hands high, I didn’t escape the probabilities on this one myself and if you didn’t either, you’re clearly not alone (and it’s totally normal, fine to talk about – even giggle about if you feel like it – and I, personally, feel no shame which, if you know me, is hardly surprising…)

Always Discreet Easel Display

After grabbing a taxi from Euston to the venue (just near the OXO tower) with the lovely Emma from The Cheshire Wife, we arrived at the event which was my idea of heaven. Honestly. Dreamy mood lighting, gorgeous retro-style film posters, pretty flowers, glittery cakes and tall glasses brimming over with one of life’s wonderful luxuries (yes, there was prosecco and yes, I had a few flutes because it was complimentary and I, for one, am not a rude person so couldn’t possibly refuse!)

Always Discreet Outfit

I mean, come on, how beautiful is this set-up? (below)

Always Discreet Event Seats

Always Event Flowers & Candles

Always Discreet Popcorn Machine

Always Discreet Event Glitter Cupcake

Always Discreet Sweets

There was an awesome popcorn cart and as we entered the little cinema after chatting and mingling we were offered the cutest pick ‘n’ mix bags + popcorn boxes.

The film (which you can view here) was a short commissioned on behalf of Always Discreet to raise awareness of adult continence and shared stories from several woman who spoke about how it affected their everyday lives from emotional clutches such as feeling old before their time, frustrations and limiting usual activities like doing (active) things with their children to avoid accidents.

Always Discreet Cinema Seats

Always Discreet Film

I would have liked to have seen a younger person included in the film, perhaps a new mum around my own age (early to mid-twenties), just to show that incontinence isn’t age-exclusive and it’s probably even harder for women who are less mature to admit to having leaks as I know I’ve been met with comments along the lines of ‘you’re too young to be experiencing that’ as if there’s something wrong with my anatomy or it’s something I have brought upon myself (although I’m sure pelvic floor exercises might improve the situation but I just can’t stand doing them!)

The truth is, you can be a ‘young yummy mummy’ – as mentioned in the film – whilst experiencing AI and if you were to go around sharing secrets with society’s example of ‘yummy mummys’ you’d probably find that it’s more common than you think.

Always Discreet Table Display

So, if you’re part of this incredibly-normal and feminine tribe then here’s the plan:-

(1) AI (adult incontinence) can be regular or infrequent. I know I’m lucky because it’s not something I have to worry about on a daily basis – it’s just the odd sneeze or giggling fit that can catch me off guard – and I really felt for the ladies in the video as I didn’t realise just how restrictive and upsetting it can be.

So, if you’re worried about leaks when you’re doing things like exercising or you’re out and about in general, pack an Always Discreet liner, pad or pair of pants (you can compare the different Always Discreet products here) in your handbag so you’re ready and prepared if needed.

If you’ve not tried Always before, you can fill in this form to request a free sample to get you started.

‘With Always Discreet, sensitive bladder can feel like no big deal. And that’s really big deal’.

(2) Relax. AI doesn’t need to take over your life and it doesn’t deserve to.

Always Discreet Testimonial

Embrace the change, accept yourself and your body as it is and recognise that no body is perfect. If you don’t want to talk about it then that’s fine, it’s a funny ‘ole thing isn’t it? If you do want to #breakthetaboo then you might even find yourself laughing about it, right? It’s so common, it happens to most of us and if it were more universally accepted and widely acknowledged, with the embarrassment I’m sure would come a lighter, jokier perception. 

Jane Duckworth, one of the ladies featured in the film, says ‘if you feel you can’t talk about it then you don’t have that empowerment to do something about it‘…’it’s so important for us, as women, to empower each other. ‘

Always Discreet Space Man

(3) A recurring issue seems to be a panic about where the nearest toilet is or will be when leaving the house. There are apps you can download to your smartphone (such as Toilet Finder) which can help with this.

(4) You’ll see that I mentioned pelvic floor exercises above and I know that they’re something I’m just going to have to suck up and get on with. Exercising these muscles can help you to gain better control over your bladder and you should start to notice a difference within just a few weeks.

Just one last thought that I had was – ‘why can’t we just use period pads?’. Well, AI comes with its own set of odours and fluids that your usual period pads simply can’t handle whilst the new Always Discreet range has been designed especially for purpose with a RapidDry core and OdourLock technology to quickly lock away wetness and odour together with full-length Dual Leakguard barriers to help keep everything contained. 

I enjoyed the film and the accompanying interviews/Q and A and the room had a buzz of female empowerment and strength which it was a joy to be included in.

Always Discreet Gang

Always Discreet Group

Always Discreet Friends

A huge thank you to Always Discreet and Tots100 for the invite to the screening and for a wonderful, albeit short (but very sweet!), evening lifting the lid on the realities of adult incontinence.

So now it’s your turn to fess up. Has this happened to you? Is this something you’ve experienced before?

Please, share your story in the comments below and let’s prove just how common this is, let’s keep talking about and normalising this and let’s break this, one of the last (predominantly) feminine taboos.

Lucy Signature

» This is a sponsored post with Always Discreet. As always, all comments and opinions are fair, honest and completely my own. «

P.S. Sorry that my images aren’t as clear as usual guys! My Nikon is with the repair centre waiting to be fixed *sobs* so hopefully she’ll be back soon + I can get back to normal (I feel lost without her!)

Dress: V by Very (Crochet Cold Shoulder Dress – Pink or Black)

Boots: Dr Martens (8 Eye Patent Boots – Black)

Here’s some more photos of the stunning displays at the Mondrian…

Arcade Games Retro The Mondrian

Movie Poster The Mondrian
The Mondrian Godzilla Poster


  1. Kelly
    July 7, 2016 / 5:54 PM

    What a very brave and well-written article. I wonder if any of the natural companies do something similar? I’d like to find one person who’s had tearage & stitching during birth who hasn’t had this issue. Thankfully there are specialist physio departments which can help.

    • July 12, 2016 / 4:23 PM

      Thank you Kelly.
      Natural products, in this area, are something that I’m still looking in to but I’m sure you could find something similar if that’s what you’d prefer.
      X X

  2. July 7, 2016 / 6:08 PM

    Firstly I need to apologise for being silly and not taking in the info! I had a really weak bladder as a kid and had to wear pads because of leakages so I can understand the annoyance and embrassment.

    I love the fact there is an app which helps you find a toilet. That I think it very useful. I wish people wouldn’t feel embarrassed about things like this.

    The event looked really cool, those cupcakes look
    So good.

    • August 25, 2016 / 10:51 PM

      The event was fantastic and yes, I didn’t know about the app either or that there was anything so useful out there for people who need it. It must bring such comfort and relief to know that they don’t have to worry.
      X X

  3. July 7, 2016 / 11:19 PM

    Looks like a great event and you’re right that these things need to be discussed more x

    • July 11, 2016 / 10:00 PM

      It was a fabulous event. Very girly and barriers were definitely torn down!
      X X

  4. July 8, 2016 / 9:47 AM

    Sex and contraceptives are still very taboo in the country I came from. Not to mention that Divorce is still illegal there. I believe that these close-minded set ups are pulling down the country’s progression. Hope it will be more open as we welcome the new goverment.

    Anyway, I so love the line “Embrace the change, accept yourself and your body as it is and recognise that no body is perfect.” Simply inspring.

    • July 11, 2016 / 9:59 PM

      Oh goodness, I really do hope that things change for the better then. For women EVERYWHERE, changes need to be made when it comes to mindsets, attitudes and taboos in general.
      Why should a woman in one country or area of the world be free to share all of her issues and problems and gain reassurance and relief from talking about them whilst another has to try and hide these things instead?
      Thank you, I was quite pleased with how it read afterwards and I do hope that it touches a nerve (in a good way!) with any ladies who might read this.
      X X

  5. July 8, 2016 / 12:42 PM

    I am so glad you are breaking the taboo. Ive been trialling a product that helps the pelvic floor to stop the odd leak and I had no idea how to approach the subject without feeling embarrassed that I actually needed it in the first place!
    Sounds like a lovely evening!

    • July 11, 2016 / 9:55 PM

      It was a wonderful evening although I was so tired by the time I got back to Manchester that night! *yawn*
      Oh wow, that sounds amazing – what sort of product is it if you don’t mind me asking?
      X X

  6. July 8, 2016 / 1:14 PM

    I LOVE the way you have written this!! I can honestly say, hand on heart, I have never peed my frillies. Promise. I have, however, had so SO many embarrassing period “gushes” (cringe) when I’ve thought mother nature has had her way and buggered off. I have been absolutely horrified, and that is because it’s all so taboo. Which just isn’t on!! H x
    Harriet from Toby & Roo recently posted…Saturday Siblings – Copy catsMy Profile

    • July 11, 2016 / 9:54 PM

      Ah thank you, I really appreciate your kind words! As you can imagine, it wasn’t a straightforward issue to try and articulate well and I wanted to come across with the right attitude and take away any taboo or nerves.
      I’ve had those as well, so unfair and yes, mother nature can be a right bitch! 😉
      X X

  7. July 8, 2016 / 1:28 PM

    I could not make this event, but sounds like it was really good. I think every woman has experienced this and those of us that have had children will know also things like trampolines are a huge no go anymore x

    • July 11, 2016 / 9:53 PM

      I hear a lot of people say this about trampolines and I remember that there was a trampoline at BritMums this year to highlight the fear of AI and encourage women not to be embarrassed about this really common issue.
      I would still go on a trampoline anyway to be honest. I appreciate that it’s not something that I suffer with on a day-to-day basis but that’s the beauty of these pads, they are giving women their lives back and that’s so awesome!
      X X

  8. July 8, 2016 / 4:53 PM

    Your round-up of the Always Discreet documentary screening is practically perfect in every way! Thank you so much for quoting & linking back to me – I’m truly delighted that you included that. xo

  9. July 8, 2016 / 8:27 PM

    So many women experience this problem, thanks so much for raising awareness. We shouldn’t be scared or embarrassed to talk about it,
    Mellissa recently posted…Knowing Your Contraception OptionsMy Profile

  10. July 9, 2016 / 6:06 PM

    This looks like a great event and I am glad you brought up the idea of younger people too.

    • July 11, 2016 / 9:49 PM

      It was one of the best events I’ve been to so far. Thank you, I thought it was important to highlight that point as some younger women might feel isolated or ashamed when they really don’t need to!
      X X

  11. July 13, 2016 / 11:54 AM

    YES!! I’ve had 2 kids so definitely I’ve had probs with this, well done for highlighting this. I keep thinking I need to buy a trampoline, not for the kids (stand aside) and a bounce on the tramp is meant to work wonders for the pelvic floor. I am obsessed with mine and if I don’t do my pelvic floor pilates based exercises within a few days I know about it. Love the popcorn and prosecco, giggles with some girlfriends and sounds like a fabby evening. Lizzie xo

    • August 25, 2016 / 11:00 PM

      Ah I’ll have to get one as well then!
      I am SO terrible as I hate doing the exercises, really must start
      X X

  12. May 11, 2017 / 10:46 PM

    Thank you for sharing this event and experience! So many women go through it, and great products to help out is a necessity!

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