LOVE MOTHER NATURE: FAST FASHION BRAND ALTERNATIVES

Whilst I’m lucky that Mike has a ‘traditional’ job, I’m freelancing (which anybody will tell you is a game of chasing your tail trying to get your invoices paid) and we have a small mouth to feed (with a not-so-small appetite!) As you can imagine, we have a budget to stick to and if I need, say, a new pair of jeans I’m usually more preoccupied with how much they’re going to cost rather than how they came to arrive in front of my eyes.

However, I am trying to be much more conscious of important issues concerning what my garments are made from, the welfare of those who have crafted them and their overall sustainability. Luckily, times are changing and these concerns are becoming widespread within the fashion industry and designers are starting to look at their collections with a more conscious mind.

Lyst.co.uk is an online portal that curates over 11,000 designers and stores to allow you to find everything you need fashion-wise all in one place rather that skipping between websites and struggling to make comparisons. You could also try similar websites such as Net-A-Porter, ASOS and Nordstorm when browsing for new styles and collections.

Today I’m sharing 5 of the fashion industry’s top designers who are already making waves with their eco-friendly, ethical approach to style…

Stella McCartney

When I was doing my research for this, I came across Stella McCartney and I couldn’t believe that she hadn’t been my first thought when brainstorming for ethical fashion brands!

As expected, you won’t find ANY leather or fur in any of the Stella McCartney collections and the brand describes itself as ‘a vegetarian company committed to operating a responsible and modern business.

Stella McCartney

Esprit

Born into the ‘flower-power generation’, Esprit have been purveying eco fashion since 1968. With a focus on organic cotton, environmentally-friendly ideals, social concerns and responsibility for their employees, they are a colourful, authentic brand which continues to stand the test of time.

Esprit

Ted Baker

The team at Ted Baker often use organic materials and a range of fabrics from sustainable sources. They’re also a proud parter of MADE-BY and are currently working on the sustainability of their entire supply chain including keeping their carbon footprint to a minimum. They don’t use fur or silk and have a strict animal welfare policy.

Ted Baker

Amour Vert

A leader in sustainable, ethical fashion, this brand uses sustainable fabrics, non-toxic dyes and has a ‘zero waste’ design philosophy. ‘Amour Vert’ itself means ‘green love’ in French and they state that ‘When we first discovered that fashion is the second most polluting industry in the world, we knew that something had to change.

Amour Vert

Kowtow

Clothing by Kowtow is sustainably made from seed to garment and uses 100% fairtrade-certified cotton without question. They also honour their social responsibilities by making their collections in India where its employees are provided with a range of benefits (pension, paid holiday leave etc.) and free schooling for their children.

Kowtow

What’s your favourite eco/ethical brand?

Have you bought anything from any of these A/W collections?

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