As you probably know by now, I’ve been working closely with maternity and children’s boutique JoJo Maman Bébé for almost 2 years. Aside from their beautiful clothes and toys, they’re a lovely company with spot on ‘planet before profit’ ethics at the heart of everything they do (plus, they’re truly a delight to work with!) Every year, they run their FAMTA (From A Mother To Another) campaign and I’m thrilled to be bringing you news of the 2018 campaign which opened today.

JoJo Maman Bebe FAMTA 2018

So, what’s it all about? Well, the deal is quite simple. All you need to do is gather together some good quality outgrown or unwanted baby or children’s outfits/shoes from ages 0 to 6 years and package them by size, preferred sex and season. Then, just drop them off at your nearest JoJo Maman Bébé store in exchange for a £5 gift voucher that can be used on any purchase with items adding up to £35+.

The complete outfits will go on to be gift wrapped by JoJo and donated to thousands of refugees living in Lebanon together with families in the UK via Trussell Trust and Ireland via Crosscare. JoJo will cover the complete costs involved including checking, sorting, shipping, customs clearance and managing the logistics of delivering the clothes parcels.

The 2018 FAMTA campaign opened today (18th February) and will be accepting donations until 11th March.

You can pop over to the JJMB website to discover more about this year’s campaign and make sure you’ve got all of the details covered.

FAMTA - JoJo Maman Bébé - A young girl in a refugee camp in Jordan

Reasons why you should DEFINITELY get involved in this year’s campaign:

  • Nearly a third of the UK’s clothing ends up in landfill. This fact is really shocking isn’t it? People simply can’t be bothered to bag things up and take them to the nearest charity shop or hand things down to family and friends! If you’re a regular then you know I’m ALL for recycling and reducing our personal waste so this initiative by JoJo is a big thumbs up in my book.
  • The clothes will be going to children who REALLY need them with hardly any effort from us as the logistics and costs will be covered by the brand.
  • It doesn’t need to be JJMB clothes, any brand will be accepted provided the items are in a clean and complete condition.
  • Hello? Did somebody say £5 gift voucher?

Have you got any spare children’s clothes you could donate for this year’s FAMTA campaign?

What items will you be putting in your basket to take advantage of your £5 voucher?



Leave a Reply