Superdrug’s B. Make-Up & Skincare Review

Since my vegan and cruelty-free pledge back in January I’ve gradually been phasing in new, animal-friendly products to my skincare and make-up routines and, as a big player in the cruelty-free field, Superdrug were one of my first ports of call.

My motto has been to stick with what I already had so as not to be purposefully wasteful but to replace anything that ran out with kinder products.

Superdrug's Brand B Make-Up & Skincare Review

Surprisingly, vegan leaping-bunny certified products aren’t too hard to find at all. You can even pick them up on the high street for the same price as you would usually pay for other brands such as the range from B. available at Superdrug stores across the country.

Superdrug Brand B All Products

Superdrug’s B. skincare range is divided in to four ‘skin phases’.

Phase 1 is intended for use for women in their 20’s to 30’s, Phase 2 for late 30’s – 40’s, Phase 3 for late 40’s – 50’s and Phase 4 for ladies in their late 50’s and upwards.

I think it’s a fabulous idea to target specific age groups with different types of skincare products as our skin obviously changes as we move through various stages of our lives. It’s brilliant to have ‘tailored’ creams and serums to really suit and compliment women’s skin at that moment in time and for the range to cover all ages.

As I’m in my early to mid-twenties I was delighted to try the B. Confident Moisture Gel for Skin Phase 1. The gel has a cooling effect on the skin and a refreshing feel and scent – perfect for those early mornings!

B Confident Moisture Gel from Superdrug

What’s fabulous about the gel is that I’ve found that it acts quite like a two-in-one product doubling as not only a daily moisturiser but also as a primer. My skin is smoother following application and sports a matte finish which is the perfect base for my foundation.

I use the moisturising gel after washing my face in the mornings and a small amount really does go a long way. After waiting a few minutes for the gel to soak in I’m then ready to apply my make-up.

The gel is a steal at just £9.99 which is such good value considering the excellent quality of the product and the added benefit, in my case at least, of not needing to use a separate primer.

The B. Confident Moisture Gel is definitely one of those products that I’m super pleased to have come across and I’ll certainly be stocking up when this jar is empty.

I was also offered the B. Latex-Free Blending Sponge (currently on offer at £3.32) to try out with my new B. foundation.

Brand B Latex-Free Blending Sponge from Superdrug

It is described as a ‘uniquely designed makeup tool that is extremely soft to the touch’.

‘Due to the nature of the material (i.e. hydrophillic – absorbs water and rejects oil) makeup is not absorbed like in the manner of traditional sponges’.

Again, I enjoyed using the product and found it to be a useful addition to the application brushes I already use on a day-to-day basis.

It is actually really soft and squishy and leaves a light, even coverage when using with foundation.

Speaking of foundation, I was asked to try the B. Even Oil Control Foundation (£9.99) and I opted for the lightest shade available, 010 Linen.

Unfortunately, this was too dark to match my skin tone and to be honest with you, this isn’t uncommon and is something that I come across quite often as I am rather pale! 🙁

However, the foundation glided on to my skin easily and felt easy to wear i.e. light and airy with a healthy, dewy look. If it had been a lighter colour, I definitely would of added it to my make-up staples together with the moisturising gel which is my new favourite product at the moment!

Have you used B. make-up or skincare products before?

What are your favourite vegan and/or cruelty-free cosmetic brands?



» I was gifted the above items from Superdrug for the purpose of this review. As always, all comments and opinions are fair, honest and completely my own «


  1. March 17, 2016 / 12:14 PM

    Lovely review! I’m not a big make-up person and for that reason alone I haven’t considered vegan products but I have considered products not used on animals and will be buying in that category going forward. Unfortunately, my make up normally doesn’t run out before it expires so I waste a lot of money!

    • March 19, 2016 / 10:12 PM

      I think I have tons of expired make-up, I should really go through and check but I know there’s one particular palette I have that’s quite old but I just love it too much to throw it away! x

  2. March 17, 2016 / 4:22 PM

    I’m on the lookout for a make up sponge and this one seems ideal – I use a brush at the min but I’m not happy with it. Love your pledge!

    • March 19, 2016 / 10:10 PM

      Ah thank you. I was using a foundation brush but I wasn’t getting on with it either whereas this has been fabulous so far! x

  3. March 17, 2016 / 8:26 PM

    Lovely post. Think I need to pop into Superdrug one of these days. Loving the blending sponge.

  4. March 17, 2016 / 8:44 PM

    I love my blending sponge its fab and I have tried many but this is my favourite

    • March 19, 2016 / 10:07 PM

      I’d never used one before but it worked really well, much better than I expected x

  5. March 17, 2016 / 8:54 PM

    I always love the shape of those egg-shaped sponges – almost seems a shame to cover them in make up!

    • March 19, 2016 / 10:05 PM

      They’re sweet aren’t they? They reach all the nooks and crannies in your face as well, haha 🙂 x

  6. March 17, 2016 / 9:03 PM

    I never even heard of a blending sponge. I enjoyed reading this. I like superdrug they always have plenty of goodies to buy! Nice post.

    • March 19, 2016 / 10:04 PM

      Thank you 🙂 Yes I love superdrug too, there’s always a wide range of products available and new things to try! x

  7. March 17, 2016 / 9:27 PM

    I didn’t even know Vegan beauty products were a thing but then my days of using beauty products have been on the back burner for quite some time.

    • March 19, 2016 / 10:01 PM

      Yes they are nowadays especially as we become more conscious of the source of the ingredients we’re using on our skin. Most vegans see their choices as affecting their whole lifestyle – not just the food that they eat – so it’s brilliant that big brands and companies are adapting to meet this growing demand for animal-friendly products x

  8. March 19, 2016 / 9:41 AM

    I have seen this and wondered if it was any good! I love that they have split it into phases for ages too x

    • March 19, 2016 / 9:57 PM

      It just makes sense to me as our skin changes as we move through life so it’ll need a different level of care and attention x

  9. March 19, 2016 / 12:53 PM

    I quite like the B range and think it should be promoted much more than it currently is x

    • March 19, 2016 / 9:56 PM

      I know, right? 🙂 I definitely think more people need to know about the range! x

  10. September 27, 2017 / 3:12 AM

    Hi Lucy,

    I always consider products not tested on animals, so I will definitely try these products. I haven’t tried B. products for skincare so I read a bit of reviews and good to know that most of the feedback are positive. Thanks for sharing.

  11. Mira
    January 14, 2018 / 4:37 PM

    Hey! Just wondering if the moisture gel is similar to the ones from Clinique?

    • January 31, 2018 / 2:32 PM

      I’m sorry but I don’t use Clinique as they’re not a cruelty-free brand so I’ve not got a clue, I’m so sorry I can’t help to answer your query.

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